NewsBusinessBusiness BeatFeatured PostsNew Videos Business Beat: Tonascia revitalizes Irma’s Fashions By Kollin Kosmicki - May 11, 2018 477 In this episode of Business Beat, we feature Karen Tonascia and her efforts to revitalize Irma’s Fashions in downtown Hollister. Business Beat is produced in partnership with the San Benito County Chamber of Commerce.